What’s in a name?

“What’s in a name? That which we call a rose
 By any other name would smell as sweet.” Shakespeare, Romeo + Juliet What to call myself in my new consulting role was a greater challenge than I anticipated. And I didn’t expect any challenge in this regard. When I began the business, I initially lent

Connect with everyone (it’s worth it)

Back in the day when I was a rookie journalist, I would be genuinely excited to interview our political leaders (many long-retired now). Imagine my shock when I discovered that some just wanted to get the photo over and done with; only to hastily depart. Imagine my shock when the Federal Minister I most admired

Managing media interviews with finesse

Media interviews can be tricky. Most people think the hard part is wrangling journo’s or getting consensus on a media statement. It can be. But backing media talent also requires extra “attention to detail.” This is way beyond looking for spelling and grammar edits. As a comms person, your key goal is to provide them

One month ago… 

As someone privileged to enjoy their career, the idea of winning the lottery and an early retirement never appealed to me. Nor did I want to stay in any organisation past my used-by date. Deciding to open my own business wasn’t easy, it was a risk but one month into consulting, I am grateful for

Reporting in

Start of the final quarter of the financial year means it’s time to get real about planning the production of everyone’s favourite corporate document, the Annual Report. While the accountants crunch their numbers, creatives will be hard at work capturing the story behind the data. Producing an annual report used to be the least favourite

“Aaand, why should I care?”

If you have children under the age of 10 in your life, you will know all about the beloved family animation series, Bluey. Popular among children and adults alike, one of the favourite characters in our household is the uncouth hand puppet, Unicorse. Especially his hilarious but irritating catch cry, “Aaaaaand, why should I care?” It

Measures of success

Every day, we count and calculate. How many glasses of water have we drunk? How many steps have we walked? No matter how much data we collect, it doesn’t explain whether we are actually happy, healthy and living a good life. They’re just indicators, sometimes warning signs. Evaluating your communication works in much the same

Order up!

What’s on your comms menu?  Sometimes when working with a client or key stakeholder, there can be a difference in expectations – not so much about deliverables, but the timeframe within which to deliver. That’s because a good comms person will make it look easy! It’s not. When discussing timelines, most people understand that working within