In a 24/7 news world, your business competes with genuine and fake news for attention.
We can help. We’ve worked in the media and behind the scenes; we know how to draw attention to important issues.
We’ll advise you on what will make a good news story. And there’s heaps of opportunities for good news stories.
Just as importantly, we’ll warn you what’s unlikely to work or hit the headlines.
(For example, there might be a better option than a giant cheque handover for photo opp. Just a suggestion.)
Our services include:
- Media Releases
- FAQs
- Backgrounders
- Biographies
- Key Messages
- Fact Sheets
We can also advise how to avoid being in a negative headline if there is an incident or issue that could be reported. Because good news may not go viral overnight, but unfortunately, bad news can travel fast.