Where do you start when you are not in the position of influence that comms deserves to be?
Well, a good whinge might make you feel better in the short term.
But it’s better to rewrite the playbook.
Start by doing what the accountants, lawyers and operating chiefs already do: position communications as business-critical!
Frame your comms work in business terms:
🎯Talk about risk mitigation – “Our change comms plan will reduce resistance and avoid operational delays”
🎯Highlight productivity – “A well-informed workforce makes faster decisions, cuts down rework and reduces burnout.”
🎯Emphasise culture impact – “A consistent narrative across leadership builds trust and reduces costly churn.”
You don’t earn a seat at the big kids’ table by asking for it, or saying you need it.
You earn it by speaking the language and delivering strategic value.
Show them what comms can really do.
