November is the perfect month to analyse and plan content for the year ahead. It’s a bit like budgeting—the more time you invest in the setup, the easier it becomes and the bigger the return.
Organising now means avoiding the stress of last-minute content creation and ensuring you share consistent, purposeful posts that resonate with your audience.
Here are some tips to get you started:
⚠️ Define your high-level goals first. Look at the big picture, keep your business objectives at the forefront, and break goals into smaller, actionable steps. Each post should serve a purpose.
🗓️ Celebrate good times. Identify your milestones, activities, and seasonal events and identify topics that exemplify your brand’s journey.
📰Read the room. Reassess your content to align with news headlines, checking its relevance. Consider integrating new priorities to remain timely and appropriate.
👌 Assess past performance. What worked and what didn’t in the past year? What got the highest engagement? What fell flat? Shape your plan to focus on what resonates with your audience. Refine or quit what doesn’t.
♻️Life is short, reuse content. Only you will know what’s been done before. Look at what could be repurposed from your other shared media platforms.
📃Be at one with Excel. Spreadsheets might not be as glamorous as content creation. But they’re an essential living document for organising your content. Outline your themes, posting dates and format.
🌐Choose multiple formats. While short-form video remains successful, images, graphics, infographics, polls, and content alone can diversify the presentation of your message.
🙌Ask a colleague for fresh eyes. Once you’ve laid out your plan, review it to ensure that you have covered educational, inspirational, promotional, and interactive content. A second perspective on your ideas will ensure that you have hit your mark.
😉Whaaaat?! Don’t have a content plan? That’s okay. Eunoia Communications is happy to help. We can help you build a plan that perfectly aligns with your business goals, ensuring your content adds value.