Why let the truth get in the way of a good story?! Well, because, as we all know transparency and trust are essential to good governance.
They foster much-needed accountability.
And greater public trust makes our jobs as communicators just that little bit easier.
When political conversation is reduced to misinformation, clickbait or soundbites, it’s a disservice to our stakeholders, our audiences and ourselves.
We need authentic, inclusive and issue-focused communication. There’s enough chaos in the world without adding lowball tactics to the mix.
So, I shake my head in disbelief when:
- Candidates hide who they truly are, only to be found out later.
- “Grassroots” advocacy campaigns are manufactured by PR firms.
We must expect higher standards in political conduct, and I appreciate the role of the media in calling it out.
Lately, I’ve started calling it out too. Because when we hold ourselves and our leaders to account, we protect our right to make informed choices.
I’m all for people with conviction but let’s be guided by truth, respect and a commitment to the public good.
Observations of the Campaign Trail
Maybe it’s just me, but this Federal Election campaign hasn’t exactly delivered too many inspiring moments.
Instead, it’s highlighted the growing disconnect between political messaging and voter expectations. Yet another reminder that inauthentic communication falls flat.
Here are a few takeaways from the sidelines:
Overly Scripted Doesn’t Connect
When did we stop allowing leaders to sound human? Tightly managed talking points and a lack of unscripted moments create a divide between leaders and the people they serve.
Suggestion: “Let Bartlett Be Bartlett” (thank you, West Wing)) – a little authenticity goes a long way.
Civility Isn’t a Weakness
Unless you’ve got the wit and timing of Paul Keating, maybe skip the slurs and mockery. The public sees through fake outrage and it’s boring. Respectful, issues-based campaigning would be refreshing.
Suggestion: Play the issue, not the person.
Beyond the Hip Pocket
Cost-of-living is upfront but where’s the space for other conversations? Indigenous rights, climate change, aged care, childcare, NDIS, education and gender equity all still matter. At least they do to me.
Suggestion: Broaden the conversation and speak to a range of issues.
Stick to the Facts
Misinformation is a communicators’ constant challenge. The answer? Clear corrections. Let truth do the heavy lifting.
Suggestion: Correct, don’t take the bait.
If this campaign has shown us anything, it’s that messaging without meaning or humanity doesn’t cut through. What lessons are you taking from this election?