A totally unofficial (but kinda accurate) scale of online visibility…
🔲 0–500 connections: The Quiet Observer
You’re here. Somewhere. Quietly absorbing content like a social sponge. You haven’t posted (much) but you know what’s happening!
🔲 500–1,000 connections: The Emerging Leader
You appear just enough to make us go, “Hey, look at you!” Your feed is a mix of work updates, a few reshared gems and that one caption you rewrote 12 times.
🔲 1,000–3,000 connections: A Worthwhile Voice
You’ve got rhythm. Reactions are rolling in. Your posts spark real conversations and your dodging trolls (congrats!). You’ve got something to say, and people are interested.
🔲 3,000–10,000 connections: The Trusted Contributor
You’ve built a presence. Your name shows up in feeds and DMs, you are getting the “Can I pick your brain?” question. Your content is consistent, thoughtful and likeable.
🔲 10,000+ connections: The Power Player
You’ve entered the LinkedIn big league. A thought-leader. Conversation starter. You post on Tuesday and by Friday, it’s a webinar.
Wherever you land, it’s all part of this wonderful journey.
💡If you’re into insights on communication, leadership with empathy and finding meaning (plus humour) in this work-life dance, please feel free to connect with me. Visit: www.linkedin.com/in/louiseemcfarlane
