What’s in a name?

“What’s in a name? That which we call a rose


By any other name would smell as sweet.”

Shakespeare, Romeo + Juliet

What to call myself in my new consulting role was a greater challenge than I anticipated. And I didn’t expect any challenge in this regard.

When I began the business, I initially lent towards “Founder.” But every time I tried to say it, I kept linking it in my head with the movie about Ray Kroc, of McDonald’s fame. It just didn’t work for me.

Then I considered calling the role “Chief Executive.” While I might think I am the CEO of our household, that wasn’t the image I wanted to project either.

Nor was Director of Communications. That made me feel like I was trying too hard to pump up my own tyres.

What I now know is that I was suffering from an unwanted case of “imposter syndrome.” I was genuinely concerned about not wanting to misrepresent myself.

Then I realised that I would be my authentic self, and know I had something of value to offer.

My experience, expertise, values and commitment.

Not everything needs to be perfect immediately; just good enough for now.

You can learn everything else along the way.

Once I accepted it, it became easy. I am what I have always known about myself and what I excel at.

I am a Communications Strategist. And now I have a business card to prove it.

So, thank you, dear Mr. Shakespeare, once again your message has stood the test of time, and a lesson is learned.

PS: Bless ChaptGPT for this additional endorsement!

“What’s in a title? That which we call a role

By any other name would hold the same goal.”

Inspired by William Shakespeare, Romeo & Juliet, 1597

Leave Comment

Your email address will not be published. Required fields are marked *