If you have children under the age of 10 in your life, you will know all about the beloved family animation series, Bluey.
Popular among children and adults alike, one of the favourite characters in our household is the uncouth hand puppet, Unicorse.
Especially his hilarious but irritating catch cry, “Aaaaaand, why should I care?”
It is such a great question! One to ask yourself in sticky life moments, and a handy question to ask if you are about to embark on a comms journey.
Why should I (or my customers) care should be one of the first questions to ask. It alone will shift your thinking, help to define your objective and move your thinking forward from “inform” to a “call to action”.
Caring about your communication and its outcome is a key to success.
It might seem obvious but it’s not always. I have always been surprised by those who respond: “I don’t care – I’m just doing what my manager told me to do.”
If you, as the key stakeholder, don’t care; then you can almost guarantee that the comms won’t work.
There won’t be enough genuine thought to work through potential issues.
You might save the time, effort and money by just putting out a three-line classified advertisement (and there’s nothing wrong with that). It will be much more efficient.
When you do care, you will start thinking more broadly about the outcomes, your target audience and how you can reach them.
You will make the comms journey much more enjoyable (and easier) for you and your comms team.