Is your end of month (or end of year report) due next week? What will it say?
You might discover you have been caught in the comms activity trap – emails sent, articles published, social posts scheduled.
We’ve all been there. Busy, productive…
But activity ≠ impact.
A key sign your communication function is growing up? Your organisational position is maturing?
You connect to strategy.
For example, align communication KPIs to the organisational strategic plan.
Instead of: “Email open rate increased 20%”
Try: “Improved awareness of the new resident feedback process led to a 20% increase in participation in the latest community survey.”
In other words, you stop asking “what did we send?” and start asking “what changed because of it?”
